Webinar Recording: Digital Product Passport – From Buzzword to Business Strategy

The Digital Product Passport (DPP) is rapidly moving from concept to requirement across multiple industries. More than a sustainability tool, it is shaping future expectations in compliance, customer engagement, and market access.

In this webinar, Jose Antonio Salazar, Business Development Director at 3KEYS, explains what DPP really means in practice, the direction of EU regulations, and how companies can prepare. With Kvinta as the enabling Track & Trace platform, the discussion highlights how DPP can be turned into a practical business strategy rather than just a regulatory obligation.

The session covers:

• What DPP is—and what it isn’t: separating substance from buzz

• The concrete business value of DPP in building customer trust and enabling new market opportunities

• How circularity, traceability, and responsible sourcing are reshaping expectations from regulators and consumers

• The importance of GS1 standards and interoperability for scalable adoption

• Key considerations for planning a DPP journey, whether piloting, scaling up, or starting fresh

The presentation concludes with practical recommendations: start early, structure your data, and assess risks carefully. With Kvinta, companies gain the digital foundation to make DPP implementation efficient, accurate, and future-proof.

You can watch the full webinar recording here